Hey There, Welcome to Hip Mommies!
Glad you dropped by. We're a tight-knit crew running the show here in Toronto, and since 2004, we’ve been all about hooking up indie Canadian stores with some of the coolest, safest baby gear on the planet. We've also been hooking our moms up with jobs (seriously they are all a part of this too.)
We decided to turn our family affair into Canada’s go-to for top-notch baby stuff almost 20 years ago. It all started when our co-founder (and supermom of four) couldn't find the cool baby gear she loved here at home. So, she brought her baby bro back from Japan to shake things up in the Canadian market. Sure, he was only in his early 20s (and what did he know about babies) but hey, he was game.
Flash forward, and as her kids hit their stride, she passed the baton to her brother and his creative, dynamo wife. Talk about timing—she joined the ranks just as their first kiddo was about to make an entrance. With a positive pregnancy test in one hand and a severance package in the other (thanks, corporate layoff), she was all set to pour her creativity into the family gig.
Since then, we’ve been all about hooking up indie Canadian stores with some of the coolest, safest baby gear on the planet. We hunt down gear that solves real parenting problems—stuff that’s not only safe and sound but also knocks it out of the park with style and design. We’re talking about products that are made right, without cutting corners.
Before anything hits your shopping cart, it's got to pass our own family test – right here in our home. So, what’s in it for you? A handpicked selection of the best baby and toddler swag out there. No fluff, no filler—just the good stuff.
Oh, and about that first sale? Shopify liked our story so much they made a whole video about it. Pretty cool, right?
Wanna chat? Hit us up on Instagram (where we hang out the most), or Tiktok when we figure that out. And if you're curious about the folks behind the scenes and our full story, check out our Distribution site.
Doing business with a heart and a whole lot of hustle—that’s the Hip Mommies way. Welcome.
Jennifer, Joey, Sue-Ann and fam.