Problem solving, developmentally appropriate goods designed with your little one's health and wellbeing in mind. Thoughtful design also means carefully considering the product's impact, usage, lifecycle and materials.

We hold our suppliers to a high standard, and require third party certifications. This is to ensure that the factories manufacturing the goods are making resposible environmental choices, not using child or forced labour and that they are closely monitored.

Lead, BPA, Phthalates and other toxic additives are commonly found in kid's products. Even the ones that are labelled as "free." We require independant, third-party testing facilities and testing reports for all of the goods we carry.

We are always on the lookout for materials and manufacturing processes that are friendly to our earth. If its not able to go into the blue bin, you can return anything we sell to us - and we'll properly recycle it through our partnership with Terracycle.

We like things that look great and look to fill our homes with beautiful things that are made for more than one use. From goods that are designed to take you through ages and stages, to play mats that double as educational tools or decor - we've made sure that everything we stock has a firm purpose - or two! And that it fits in and functions well in your home.